The brand system I designed and iterated on for Webflow over the past five years.

Webflow—
Brand System

Webflow—
Brand System

Role

Design + direction

Type

Branding

Year

2016–NOW

Color palette, featuring names I wrote for fun one afternoon and expected to change. Five years later and we're still here.

Common gradients and duotones created from color palette.

Icon and illustration work.

Typography and usage.

Photo of billboard taken on Highway 101 from the passenger seat of a moving vehicle.